Capturing the sense of how people live their lives through their words and actions is tantamount to good ethnography. It is key, then, to avoid projecting our values onto our study participants through value judgements, stereotyping and ethnocentrism (seeing the world with your group/self at the center).
November 24th, 2007 - Posted in Ethnography | |
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Observation of behavior in the natural setting with a holistic perspective is the foundation for ethnography. However, ethnography also depends on interviews, interactions, and even guided exercises completed by participants. Levels of participation by those under study as part of the study enhances the overall impact of the ethnography. Truth? Not using some participatory technique means leaving behind key insider perspective.
November 10th, 2007 - Posted in Ethnography | |
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Ethnographers look for insight wherever it may come from. If you are studying the construction of a home, for example, clearly you will find a major share of your information around the construction process itself. Yet inspiration for the project may happen at any time and may likely happen away from the construction site(s). With this in mind, ethnographers make sure they get a holistic perspective to be sure they do not miss these key insights – wherever they may occur. In reality, then, the ethnographic approach more closely matches the way people truly think and live.
November 10th, 2007 - Posted in Ethnography | |
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