Over the last few years Organic has been the hot word. From organic fruits and vegetables to dairy products and then organic finally found its way into packages goods like Organic Raisin Bran.
But as we look to see how this trend is changing we are seeing a rise in the idea of home cooked. A good example of this is the Food Network. The people who have risen to mega-star fame with multiple shows (Rachel Ray and Paula Dean) are in fact not classically trained chefs. Their recent additions to the food network are also not classically trained chefs, Nigella Lawson (Nigella Bites,), Ingrid Hoffman (Simply Delicioso) and Robin Miller (Quick Fix Meals with Robin Miller).
Paula Dean really embodies the idea of home cooked. We want to use real butter and sugar in our food, like our parents did. Rachel Ray gives us the ability to cook a home-made meal every night in 30 minutes. We crave the warmth of a home cooked meal and to experience the joy of eating it. This moment when we sit down to eat something that we have made reminds us of meal times with loved ones. It is a moment of joy even if we can’t articulate it.
We have also seen this trend in restaurants offing up more home-cooked style foods like meatloaf and pot pies. Honestly, growing up did you ever think you would pay for meatloaf? But oh, how wonderful it is.
March 20th, 2008 - Posted in Behavior, Consumer Products, Cultural Trends | |
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Ok so people went ape-s*&t when Hillary cried but I have been watching the Biggest Loser and the amount of tears shed on this show alone is insane. A few weeks ago, the blue team had to vote someone off and it was a bunch of middle age men just weeping and I mean weeping. But they are still viewed as the “strong” team on all levels.
I know it is not apples to apples but seriously, why is this acceptable in our society but a woman running for President can’t express her feelings without being seen as weak? Hillary’s tear jerker got massive coverage in the press. But why? Is it because we wanted to expose her in a weak state? I thought so until I was in a meeting last week and someone thought it was because it brought some small resolution to a piece of the political fight. This fight that just goes on aimlessly and will continue to do so for months to come.
So which is it, weakness or resolution…I believe it is both. We hunger for the “story” but also need it to have an ending, hence the propensity of reality tv and people being voted off and maybe even our numbness towards news about Iraq. What if the run for our presidential elections was shorter, more engaging and featured more resolutions? Would it be okay if people cried? Would more people vote?
March 10th, 2008 - Posted in Behavior | |
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