Startling admission: I’ve had a cup of Starbucks coffee or two in my life!
What we have to ask ourselves about all the current Starbucks navel gazing and re-discovering its roots is: Why Now? Well because the company was feeling some distress and decided they needed to revisit and re-energize themselves around their origins.
That’s ok and cool.
I just wish they had done all this introspection before they hit hard times in the business. Becasue for all the cool stories about their beginnings and all they’ve done for the coffee movement, this recent move only comes off as a public relations stunt to drum up business.
Just keeping it real.
April 10th, 2008 - Posted in Consumer Products, Cultural Trends | |
del.icio.us
| Digg it
| Furl
| reddit
| Yahoo MyWeb
| Google
| DZone
| StumbleUpon
3 Comments